Photographer &
Motion Designer
Editor’s Note: The Big Think Series attempts to step back from our frame-to-frame existence and look at the bigger picture. This post is from Austin Shaw, a designer and director currently serving as a Professor of Motion Media Design at the Savannah College of Art & Design.

This is a question that many Motion Media Designers struggle to answer. Is it Motion Graphics? Is it Animation? Is it Branding? The Theory presented in the fractal diagram above seeks to answer some of these questions.